Email Marketing Information Brandon and Tampa Companies Should Have To Know

Posted by ExternalContributor on Feb 25, 2009 in Other Views | 0 comments

As more Tampa and Brandon professionals increase the number of email marketing campaign efforts due to their diminishing advertising budgets in 2009, it is vital to grasp which stats you should monitor and how doing so may help future email marketing campaigns. Most email marketers today monitor statistics that are directly related to their particular email marketing objectives. For example, if you are broadcasting HTML emails to prospective clients you may use open rates as a metric of your campaign’s achievement. Other stats which may assist your email marketing campaigns moving forward include: open rates for each distinct day and time, click-through rates and conversions.

As a Tampa or Brandon organization in the development stages of an email marketing campaign, would you be interested in knowing what kind of open rates other email marketers are receiving? According to popular email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Please keep in mind that this figure could not be relevant or a realistic percentage for your specific industry, nevertheless if your open rate is below this number do not feel discouraged. What you can take out of this number is simple, if your open rate increases over a limited period of time than more prospects are reading your broadcasts and vice a versa. The next stat related to open rates which could be of great value to your Tampa email marketing programs include the day and time of your email broadcasts.

Do you know what day and time has brought your email marketing programs the highest success rate? Most email marketers will quickly answer “Tuesday, Tuesday, Tuesday”. Well, this could be true for many email marketers in the industry. The truth of the matter is that each of our email marketing programs or email marketing clients have a distinct message to offer a specific audience. So what works for audience #1, could not function for audience #2. To have a better idea, simply test your broadcast audience and track your stats for each campaign. Within a few broadcasts, you will quickly find what works best for you and your specific audience.

In addition to monitoring your email marketing data, you may also want to ask your Tampa email subscribers or prospects to add you to their contacts list or “whitelist”. This will help you to increase the response of your email marketing programs.

If you’re a Tampa or Brandon company using email marketing and would like to learn how email marketing could help you gather more leads, increase product total sales and brand awareness, simply sign up for Spotlight Creation’s free informational e-newsletter.