Ideas That Spread Will Win

The Internet is a powerful tool for the spreading of ideas. And, as Seth Godin keeps saying, “Ideas that spread will win.”

There is no going back. Advertising agencies has to be skilled enough to use the web as a tool to spread their clients ideas – in the most creative manner such that the campaign is efficient and effective. Those that fail to do so will go out of business. And in fact, they will go out of business very quickly because – again thanks to the Internet – results can be measured almost instantaneously; in real time. Anyways, this is Seth’s talk on the topic of “Ideas that spread.”