The Viral Marketing Secrets Of An Affiliate Marketer Revealed!

Posted by ExternalContributor on Sep 5, 2009 in Other Views | 3 comments

Viral Marketing is a form of marketing that uses email marketing and social networks to generate increases in brand awareness or to accomplish other marketing objectives through self replicating viral processes. Its like word of mouth but only on the internet and can greatly expand your product awareness. Here are a few tips to set you in the right direction.

1. Give Something Away for FREE: Viral marketing is evidence that when marketers make a compelling offer, the sky is the limit when it comes to the potential results so if this is done properly your product awareness will soar. Create an ebook or a short teaser video series or a multiple 3 or 4 part email campaign that gives helpful information or knowledge on a subject and/or explains how to do something. People love FREE so if you give it to them and they will come and if its good information they will email about it or pass the info on and thus it becomes viral setting you up for a potential sales. Just tell them to pass it on if they like it and emphasize FREE.

2. Practice “Delayed Gratification”: Give away free teaser information that gives you a hint of whats in the full blown version or give away free software programs that carry out powerful functions but not as much as you get in the “Pro” version or that can be used for a short specified period of time. This is a viral marketing pros’s trump card as it gives the customer the opportunity to start using your service and creates the desire to invest in the full blown version if they like the limited use version. This builds trust and allows your potential customer to become accustomed to having your service and greatly increases the chance for a sale or subscription to your product or service with great potential for repeat sales.

3. Keep Your Competitors in Mind: Do a joint venture (JV) and create material for them. Have them send one of your articles out to their list and put their affiliate link in it and both your chances of making a sale are increased tremendously as you already have a highly targeted audience who will rave about you and make a purchase if you have a great product, besides it gives your competitors a chance to earn money by promoting your products and receiving a share of the profits rather than just relying on their own products all the time. Trust me…you’ll generate a lot more money by working alongside competitors in the same industry than you will alone. Think outside the box and think of all competitors as potential partners, figure out how to add value to them and work on your free material to send to their list and watch your business soar!

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Guidelines for Email Marketing

Posted by ExternalContributor on Jul 22, 2009 in Other Views | 0 comments

Emails have turn out to be a general aspect with everyone who might or might not be busy in a business. Not only do they speed up communication but it is also a very good mean to stay in touch. Email as a tool is great for everyone, it’s wisely free and it not only helps in communication but also can work as an excellent tool to help you with maintaining your business and individual relations .

Email Follow-up s are now a days used by almost all business establishments worth their salt to communicate their acknowledgement. Companies employ automatic email follow up, simply to let people know that Yes, we got your enquiry/problem/complaint etc. This is one of the myriad uses that one can dig up from an email follow up procedure.

A type of straight marketing strategy, Email Marketing is used to communicate fundraising or commercial messages. A lot of companies have a direct mailing campaign and gather email addresses from its shoppers, supporters, or constituents. Never send more than one or two messages per week to the same person. The input is to utilize targeted demographics. The issue of “what is too much” is a common debate in the realm of email marketing. For instance , they can tell you how many people open the message, click on links, visit your Web site, or even buy your product after reading the message. Users who sense they are bombarded will [/spin] get rid of | eliminate [/spin] themselves from your list, while users who do not collect sufficient updates will overlook about your product or service.

From the numerous tools available it can be safely derived that the Email Newsletters are one of the most usually adopted marketing tools. The most important feature of email newsletters is their ability to get to the targeted group. They are informative, convenient, and can be very targeted as against conventional methods. There is no denying the fact that the possibilities of internet have revolutionized the way we move toward marketing.

It is likely to get the user’s permission by asking to option if they like to know about your new products or services at the phase where you are obtaining their initial information. The stress in the subject in an email newsletter should be on catch phrases like discount, clearance sale, new product etc. The newsletter should validate the time the reader uses in opening and scanning through the text. The email newsletter has introduced inventive ways to get out to your customers and make a business impact . Even if the credentials of email marketing campaigns are established , there has to be a exhibit analysis from time to time.

How Cost Effective is Your Online Business?

Posted by ExternalContributor on May 10, 2009 in Other Views | 0 comments

Online marketing the fundamental principal for driving targeted traffic towards your website. Whether you are trying to gain clients, page rank, subscribers, customers, or general traffic – Marketing is an absolute necessity.

You will find that there are many places where you can purchase essential marketing tools, such as email marketing software, back office website consoles and perhaps even forum software. But have you considered the possibility, that even though you feel you’re getting a good deal – you may not be.

Let’s take a look at your email marketing; you need a subscription box and a means to issue your important newsletters, email campaigns and/or eCourses. You find a recommended and popular email system and sign up for the low fee of $15 a month for up to 500 emails. This is great – you’re on your way!

Then you need a website where you can add your subscribe box. At this point, you would also want some really useful features such as a blog, a forum, web apps, and the essential hosting – you’ll also discover a excellent deal for this online, for the low fee of only $14 a month. You add your subscribe box and you have your 2 systems up and running.

But then you would like to sell your products online, so we throw in a shopping cart too. As this involves payment gateways, and checkouts, this could be slightly more pricey. So you find the best deal you can, at a modest $34 per month for the basic version, and of course when the capacity runs out and your business grows, this could leap up to $99 per month, but we’ll worry about that later, right?

So, now we would like a member’s area. We want to offer excellent customer service, which means keeping our customers details secure and accessible, and as we don’t want the hassle of arranging it through a hosting company, we opt-in for another low cost option – essential SSL, the lowest cost around at $10 per month. Along with our customer service we need a really good CRM (customer relationship management) system. So, we throw in another $10 a month.

Such small amounts of money to part with, but essential for your marketing to run effectively. So, let’s see what freebie services we can add on… Analytics, and a Blog in addition to standard email. Let’s take a look and see our result.

* Email marketing $15
* Online business console $14
* eCommerce $34
* Additional extra’s $20
* Total $83 per month minimum…

Then consider, how much is your time worth? How practical is it to manage your online business in 7 different systems?

So, at $83 a month for bare minimum basic fees – and several hours of your time, exactly how cost effective are your marketing tools?

Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Join the Campaign for FREE Virtual Assistance right now!