Web 2.0 Business Value Proposition

Web 2.0, or more correctly the future of the web, is all about integration of everyday activities with the web. The appeal of Web 2.0 is not longer about the technology. Rather, it is about the availability, and ease of use of these technologies, to enhance our lives – both for work, and for play.

Companies who are involved with web technologies aim at businesses should quickly re-focus their unique selling proposition into one along the lines of the following:

Our business is to make your work easier, more productive and fun. [And please be as specific as possible about which part of the work you are talking about; and how that part of the work pieces into the bigger picture of the business the client is in]

Companies targeting the consumer space should also have a similar value statement; one that goes like this:

Our business is to make your life easier, more enjoyable and fun. [And please be as specific as possible about which part of his life you are talking about; and how that part of life pieces into the bigger picture of him being a human being existing in this world]