Supporting Businesses

When you are in your forties or fifties and suddenly find yourself out of a job, what is an experienced professional to do? You hate that feeling of helplessness and insecurity. It’s horrible to know that your fate was resting in some corporate bureaucrat’s hands — and that he could just let you go so easily, crushing your world. Where will you get health insurance? How will you pay the mortgage or save for the kids’ tuition? Where will you find a new, recession-proof job? It’s no surprise that many professionals decide to take their years of experience and start up supporting businesses that assist larger corporations in a specific area where they are lacking. If you worked at a law firm, then become a legal consultant. If you worked for an ad agency, start your own! If you wrote for the local news, get into web copy! If you worked as an accountant as a bank, offer your own tax and accounting services independently. Here’s a guide to some of the startup successes.

Copywriting is one of the supporting businesses available to business owners. Rather than pay an ad executive a $35,000/year salary or a public relations specialist a $44,000 salary, you can hire individual pieces of work from an experienced copywriter for as low as $10/article. Instead of paying for all the administrative tasks like paperwork filing, hourly wages, medical benefits and other expenses, you will simply be paying for the work. Whether you need a newsletter, a blog, a press release, an email, a business letter, a homepage, an internal page or a promotional article, you can count on the research and language skills of a copywriter. Before you hire, be sure that the writer has a college degree and a few samples, however, because all writers are not created equally.

Search engine optimization (SEO) is another area where supporting businesses thrive. Every homepage internet design should have searchable keywords, image tags and web copy that attracts visitors to the site. Professional SEO experts use a variety of analytic programs that let them know what industry-related terms people are looking up, what the most competitive search terms are and what words are best incorporated into a business’s homepage. By effectively designing your homepage with these factors in mind, your site will become a magnet for web traffic, thus increasing sales. Of course, some webpages have fundamental problems that send prospective clients fleeing. An SEO expert can let you know how many people are visiting, what pages they’re looking at, how long they’re browsing, which pages are sending clients elsewhere and where these dissatisfied visitors are going next. This research can be invaluable to a business.

According to a Study by The Kauffman Foundation, these new supporting businesses are crucial to economic recovery during the recession. Job creation and innovation are at the forefront of every successful economy, the study found. “Seventy-nine percent of Americans say entrepreneurs are critically important to job creation, ranking higher than big business, scientists and government,” the report stated. It seems that a recession does not have a significant impact on the formation and survival of new businesses as new startups increase.

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