Online Promotion Has Made It’s Mark Far Earlier Than Anticipated Due Possibly To The Recession
A recent report by the Internet Advertising Bureau and PriceWaterhouseCooper advise that in the first six months of 2009, online marketing became the largest advertising medium in the UK, overtaking TV marketing for the first time. In this period, Online Marketing grew by 4.6%. During the same period, the total sum of money spent on advertising overall was down 16.6%. Online marketing now has 23.5% of the market share whereas TV has 21.9%, down 17% from the same time last year.
The current credit crunch is seen as a large factor in speeding up a procedure which was really anticipated by the end of 2009 in which online advertising achieved the number 1 spot in the UK. The UK is at the moment the world leader of online marketing. Users of the online services are increasing as the price of broadband is becoming lower and more households have faster broadband connections. Of these households, more than half are wireless connections, making usability much easier. In these days of doubt, therefore, it is no revelation that advertisers are following this market which is more targetable, measurable and accountable than other media systems.
Advertisers have to be more attentive in this current time of where their budget is spent and with Sky+ in many homes, people are opting to skip adverts as they playback their favourite television programmes. This may possibly account for the decision of many to put their reduced budget on Search Engine Placement positioning for example, as opposed to the habitual TV advertising.
Thinkbox marketing director, Lindsey Clay, is of the view that now that online marketing is more middle aged, email promotion, classified marketing, display advertising and search advertising should be taken as separate entities, rather than all being linked under the one title of online advertising.
Of all the money spent on marketing online in the first half of 2009, over 60% went on paid for search advertising. This is very well liked due to the fact that these adverts can aim at exactly the right clients for the advertisers’ goods. Most internet users are also regular users of search engines such as Google and Yahoo!, so it should be no surprise to us that organisations are opting to spend their marketing budget on search advertising.
TV advertising has not gone away and as discussions are underway regarding marketing within TV programmes, known as product placement, this may well develop the TV advertising market again. However, now that online marketing has become common, and as advertisers see positive results, this is a market for the SEO company and it is positively worth investing.
Beijing Trip
 |
