SEO Explained

Posted by ChongYang on Feb 19, 2009 in Next Generation Web | 7 comments

According to Wikipedia:

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.

Search engine optimisation is not the be all, or the end all, for any website. It is also not a one-time exercise. Allow me to point out the basic components of a search engine optimisation project. They should be:

• Keyword research and current website content and structure audit
• Keyword strategy development and execution
• Website content and structure strategy development and execution
• Search engine performance indicator setting and measurement
• Ongoing strategy refinement and execution based on the above measurement and alinement with search engine optimisation targets

More on each of the above components in a search engine optimisation project later.