Problem Solvers

I was reading a magazine on my cab ride to work this morning, and I came across this piece of wisdom:

To succeed in business, observe the functional and emotional needs of humans…Also, it is critical to understand that you do not ask people for a solution to their problems. Very often, people do not know the solution that they are looking for. They also do not know the exact problem. They do know, however, that they are experiencing the irritating symptoms. That role of coming out with a solution lies with the creators. Businesses should aim to be creators, for successful businesses ARE creators. The rest just drops out along the way.

What a great piece of wisdom! Remember, if one starts discussing the solution with a client without first confirming the symptons and understanding the root problem(s), one is definitely going down the wrong path. What would you do if when you enter a doctor’s clinic, the very first thing the doctor asks you is, “Are you looking for aspirin?”

I will run out immediately!